BizClub
2020 | Yapı Kredi Teknoloji
BizClub is a human resources web site that aims to increase and facilitate participation in social activities with a colorful and fun interface designed for Yapı Kredi employees. It is a versatile platform where many clubs and different workshops take place, discounted concerts, talks and events are organized.
My Design Process
Problem
Increasing the usability of a human resources website that aims to increase the participation of Yapı Kredi employees in social activities and redesigning it while preserving its brand identity.
Solution
A more colorful and fun website design that reflects the Yapı Kredi brand identity and includes social activities, sports clubs and discount deals in many different categories.
1
Interviews
During the ideation phase of the project, I conducted user interviews to build new personas and to inform the design.
Wireframes
Using Adobe XD, I translated my first sketches into low-fidelity wireframes. Then, I improved them by adding a few relevant stock images
2
UI Designs
Once the usability issues were resolved, we moved on to design the final screens in Adobe XD. The goal was to create a visual identity that’s aligned with the brand’s values.
3
Interviews
During the ideation phase of the project, we conducted user interviews to build new personas and to inform the design. Together with the team, we prepared an interview script with 36 open-ended questions, focusing on our target audiences’ values, motivations, and daily routines. In 7 days, we recruited and interviewed 15 users remotely. We referenced the user interview findings throughout the entire design process.